Saturday, February 20, 2010

Prince Charles Tells Us to Get Woolly Again

by Bonnie Alter, London

Prince Charles has a new project. He is pushing wool as a fashionable and eco-friendly fabric for clothes. That may seem odd as many of us wear wool sweaters as a matter of course. But it turns out that's not quite the case. With the trend for throwaway instant fashion, cheap and synthetic fabrics have taken over the market.

People are looking up-market to cashmere now and wool is perceived as not so desirable. Some think that it is too bulky, too itchy, and too hard to wash. Time for an image change and who better than the Prince of Wales who himself has received the award of World's Best-Dressed Man by the British edition of Esquire more story at

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