The Pulse of the Driving Nation - Globe Drive Reveals Insights from Behind the Wheel
TORONTO, July 29, 2010 Canada NewsWire/ - It is the age-old question that nobody can agree on: who are the better drivers - men or women? According to a new poll conducted by Harris/Decima for Globe Drive, the answer depends largely on who you are. Not surprisingly, half of men believe they are the superior drivers (48%) over female drivers (25%). The opposite is true for women. Women believe they are better behind the wheel (41%) than men (16%). The poll serves as a snapshot of Canadian driving habits and attitudes.
Online at globedrive.com and in today's Globe Drive, columnist Peter Cheney explores the battle between the sexes on the road and examines just what Canadians reveal they are doing when in the driver's seat. From getting dressed, to arguments, and even love making, who is doing what?
"Driving has become part of our daily routine, and Globe Drive understands the passion and spirit of Canadian drivers," said Simon Beck, custom content manager for The Globe and Mail. "Globe Drive moves the age old debate into the driver's seat as Canadians weigh in on the superior driver, habits and behaviours in our cars and confessions from behind the wheel."
The finishing touches:
A home away from home is what the car has become for Canadians. Almost four in 10 Canadians (37%) confess they have gotten dressed or changed their clothes in the car, and it's slightly more men (41%) than women (34%) in need of a drive-in closet. But, women are far more likely to groom behind the wheel - 35 per cent of the women polled said they had applied makeup while driving, while only 5 per cent of all male respondents said they have shaved while at the wheel.
According to the Globe Drive poll, some Canadians reveal what really goes on behind closed doors, closed vehicle doors, that is. One-third of Canadian drivers (34%) reveal they have made love in the car. But the battle of the sexes continues, even when it comes to love making. Almost twice as many men (44%) than women (24%) admit to having sex in the car! One in 10 Canadians has ended a relationship in a car (10%), and only four per cent of drivers have been 'kicked out' of the car during a heated argument.
These results and more from The Globe and Mail's Pulse of the Driving Nation can be found online at globedrive.com or in paper in today's Globe Drive.
GlobeDrive.com features an expanded line-up of editorial and lifestyle content and explores topics, including: our relationships with our cars, family driving, car audio and electronics, green options, car tips, road trips and what the cars we drive say about us, to name just a few.
The Globe and Mail, Canada's national newspaper, is a division of CTVglobemedia, a dynamic multimedia company, which also owns CTV Inc., Canada's number-one private broadcaster.
About the survey
The data was gathered between March 31st through April 5th, 2010 through Harris/Decima's weekly teleVox, the company's national omnibus survey. A representative sample of 1,002 Canadians were surveyed, of which 889 ever drive. The corresponding margin of error this subgroup is +/-3.3%, 19 times out of 20.