"Every year too many Canadian men go missing from our daily lives not because they die, but because they have become very unhealthy or sick," says, President, Hockey Operations, Vancouver Canucks. "We want men to know they can change that by making small changes now."
"and its families would be a better place if more men lived more active and healthier lives," says Goldenberg. "CMHF will create a new social movement that will serve to motivate men with health information and lifestyle programs in a way they can truly hear, absorb and act on. In time, men's attention to health will become second nature, like seatbelts."
"We can't do this on our own," says CMHF President. "We need to trigger the involvement of organizations across the country—from community centres to health care organizations and NGOs—to start this conversation with men."