Wednesday, November 27, 2013

Canadian Breast Cancer Foundation's Pink Tour brings thousands on board

Ontarians pledge to reduce breast cancer risk and get screened

TORONTO, November 27, 2013 /Canada NewsWire/ - After four months on the road, travelling to 128 communities and meeting more than 21,500 Ontarians, the Pink Tour has officially parked for the season. As the bus crossed the province, the Pink Tour increased breast health awareness and understanding, inspired action and pledges for breast health, and contributed to provincial screening rates by enabling women who were on the bus to book mammograms through the Ontario Breast Screening Program.

Supported by CIBC and Shoppers Drug Mart, this is the second year that the Pink Tour enabled Canadian Breast Cancer Foundation (CBCF) to bring critical breast health information to women where they live, work and play. This year, the 46-foot Pink Tour bus was filled with new interactive touch-screen tools, quizzes, and videos and materials in 13 languages, presenting a novel way to make this information even more accessible to diverse audiences.

This year's tour travelled as far north as Sioux Lookout and as far west as Kenora with an increased focus on reaching diverse and underscreened populations, visiting more cultural events and festivals, community health centers, and First Nation communities.

"We want as many Ontarians as possible to know that one third of breast cancers are preventable and that regular screening saves lives. The Pink Tour provided a tremendous opportunity to travel across Ontario and connect with people one-on-one in their communities,"
said Sandra Palmaro, CEO, CBCF-Ontario.
"Together with our partners, we provided women with concrete actions they can take to reduce breast cancer risk; we enabled women to locate their closest Ontario Breast Screening program (OBSP) clinic, a program of Cancer Care Ontario; and if they chose to, eligible women 50-74 could book mammogram appointments right on the bus."

Mortality rates for breast cancer have declined by 42 per cent since 1986 thanks to improved screening technology, earlier detection and better treatment, but one in nine Canadian women will still be diagnosed with breast cancer.

"One of our key learnings on the tour was that many women feel they need more information about how, when, where and at what age to get screened, and how to understand whether they are at high risk," Palmaro said. "Many still don't have access to a family doctor, and for those that do, discussions about breast health and screening aren't always taking place."

While women aged 50 to 74 can receive a mammogram without a doctor's referral and at no cost, currently only 61 per cent of women in Ontario are being screened and research shows that women are not aware that they can take steps to reduce their risk of breast cancer.

"Many people we met were surprised to learn about the various risk factors for breast cancer," Palmaro said. "The Pink Tour brought this information to women to encourage them to make positive changes in their lives."

Inspired by what they learned, more than 4,500 visitors wrote and recorded personal video pledges to live well. These included maintaining a healthier body weight, regular physical activity, drinking less alcohol, quitting smoking, limiting use of hormone therapy during menopause and reducing exposure to harmful chemicals at home and work.

"We'd like to thank our partners for their important contributions, and remind women that while the bus is parked they can get information on how to reduce their risk of breast cancer at," Palmaro said. "Women of all ages should discuss their breast health, including any unusual changes, with a health care provider. Women aged 50-74 who are interested in booking a mammogram can call 1-800-668-9304 toll-free or visit to find an OBSP screening site near them."

"CIBC was proud to join the Foundation once again as co-sponsor of the Pink Tour to help get the important message out to as many women and men as possible in our communities that getting screened can save your life,"
said Christina Kramer, Executive Vice-President, CIBC.
"We are thrilled that the Pink Tour bus visited so many CIBC branches across Ontario so that our clients and employees had an opportunity to take part in this vital program."

"The Pink Tour has once again proved to be a valuable tool for raising breast cancer awareness in Ontario," said Michael Sherar, CEO, Cancer Care Ontario.

"By bringing information directly to women in all corners of the province, the Canadian Breast Cancer Foundation, along with our Regional Cancer Programs, is supporting our mutual goal of educating women on the importance of getting regular mammograms."

"Shoppers Drug Mart, powered by our community-based Pharmacist-owners, was proud to once again support the Pink Tour,"
said Mary-Alice Vuicic, Chief Administrative Officer and Executive Vice-President, Human Resources & Public Affairs, Shoppers Drug Mart.
"With our primary philanthropic focus being Shoppers Drug Mart WOMEN, and our goal to empower women to make the right health choices for themselves, we reached even more women across the province. We recognize that breast cancer screening rates are well below provincial targets, and Shoppers Drug Mart was proud to do its part in helping to deliver information about breast health and the importance of screening to women and their families."

About Canadian Breast Cancer Foundation

Canadian Breast Cancer Foundation is the leading community-driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. Join us at

About Shoppers Drug Mart Corporation

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With 1,230 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns 56 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale. As well, the Company owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities.

About CIBC

CIBC is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. In 2012, CIBC contributed more than $38 million to charitable and non-profit initiatives in Canada to support national, regional and local organizations.

About Cancer Care Ontario

Cancer Care Ontario - an Ontario government agency - drives quality and continuous improvement in disease prevention and screening, the delivery of care and the patient experience, for cancer, chronic kidney disease and access to care for key health services. Known for its innovation and results-driven approaches, CCO leads multi-year system planning, contracts for services with hospitals and providers, develops and deploys information systems, establishes guidelines and standards and tracks performance targets to ensure system-wide improvements in cancer, chronic kidney disease and access to care.

Tuesday, November 26, 2013

The Canadian Music Theatre Project presents Marathon of Hope

OAKVILLE, Ontario, November 26, 2013 /Canada NewsWire/ - The Terry Fox family and Sheridan College are proud to announce the development of a new folk musical about one of Canada's enduring heroes. The Canadian Music Theatre Project presents MARATHON OF HOPE, based on the incredible true story of Terry Fox.

In the summer of 1980, Terry ran across Canada, a marathon every day to raise money for cancer research and captured the heart of the nation in the process. After 143 days, Terry was forced to end his run when his cancer returned. He passed away on June 28, 1981 at 22 years of age.

MARATHON OF HOPE is created by award winning songwriter, singer and Sheridan graduate John Connolly who composed and wrote music and lyrics, with a book by award winning playwright and Artistic Director of Smile Theatre, Jim Betts and orchestrations and arrangements by musical director Michael Mulrooney.

"We have enjoyed the journey with John Connolly and Sheridan College as the Marathon of Hope musical evolved over the years," said Darrell Fox, Terry's brother. "We continue to admire John's sincere commitment to the project and believe the musical offers a unique, entertaining and moving way to share the Marathon of Hope."

"The telling of these events as a work of musical theatre is another compelling way to share this iconic story," said Michael Rubinoff, Producer and Associate Dean at Sheridan. "Our guiding principle has been to share Terry's story with an even wider audience, inspire a new generation and ultimately raise significant funds for the Terry Fox Foundation to fulfill Terry's goal of finding a cure for cancer. We are grateful for all of the support and guidance from the Fox family and look forward to welcoming them to Sheridan on opening night."

Developed in collaboration with the Terry Fox family, a leading group of Canadian theatre practitioners and actors have been assembled to work in Sheridan's Canadian Music Theatre Project "theatrical laboratory" to develop this magnificent story for the stage. MARATHON OF HOPE stars Loretta Bailey (Les Miserables, Shaw Festival), Tess Benger (Anne of Green Gables, Shaw Festival), Michelle Bouey (Rent, "Over The Rainbow"), Paula Brancati ("Degrassi: The Next Generation", "Being Erica") Mike Cox (Rent, Next To Normal), Alex Furber (War Horse), Jayden Greig (Mary Poppins), Jordan Till (Stratford Festival), Geoffrey Tyler (Stratford Festival) and playing the role of Terry Fox, recent Sheridan graduate Josh Wiles. A choir of students, in the third year of Sheridan's prestigious Music Theatre Performance Program, join the cast.

The Canadian Music Theatre Project was launched in 2011 at Sheridan College and is Canada's first incubator for the development of new musicals by Canadian and international composers, lyricists and book-writers.

About Sheridan College

Long recognized for excellence in music theatre performance and technical theatre production, Sheridan College offers an innovative learning environment celebrated for academic excellence, applied research and creativity. Alumni perform on stages and work backstage in theatres across the world including on Broadway, in London's West End and at the Stratford and Shaw Festivals. Theatre Sheridan presents six musicals a year at the Trafalgar Road campus in Oakville. Visit and follow us on Twitter at for more information.

Friday, November 22, 2013

Giving Tuesday is December 3, 2013

Giving Tuesday - Most people know about Black Friday and Cyber Monday - now GivingTuesday is coming to Canada on December 3, 2013.

It is a new Canadian movement for giving and volunteering, taking place each year after Cyber Monday. The “Opening day of the giving season,” it is a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about others.

Consider donating to the Guelph Wellington Seniors Association

Donate Now Through!

To get involved, visit

Wednesday, November 20, 2013

Parks Canada on Google Maps - Breathtaking views of over 50 Parks Canada sites are online

OTTAWA, November 20, 2013 /Canada NewsWire/ - Parks Canada and Google are proud to launch a collection of magnificent and breathtaking panoramic images of the best that Canada has to offer. Over 50 national historic sites and national parks from coast to coast can now be seen on the popular search site.

"I invite Canadians as well as the millions of Internet users throughout the world to visit Google Maps and discover Canada as they have never seen it before. Through this virtual voyage to the heart of our national treasures, they will experience an inspiring moment by simply clicking a mouse button or pressing a touch screen," declared the honourable Leona Aglukkaq, Canada's Minister of Environment and Minister responsible for Parks Canada.

Throughout the summer of 2013, Google teams travelled across Canada to capture the most beautiful panoramas of the country's natural and cultural heritage. Using specialized equipment, they photographed Canada's most emblematic sites on land, water, by car, on foot, indoors and outdoors.

Simply go to Google Maps or Google Earth and enter the name of a Parks Canada site to let the magic unfold. Visit the Fortress of Louisbourg National Historic Site in Nova Scotia, or let yourself be carried away by the beauty of the Gros Morne National Park in Newfoundland. Explore the Fortifications of Québec or navigate to the Thousand Islands National Park in Ontario. Admire the majestic Banff National Park and the Canadian Rockies, or be captivated by the dazzling beauty of the British Columbia's Glacier National Park. Better still, view your next campground and the facilities provided before planning your trip.

"Throughout this exceptional adventure, Google received outstanding support from the whole Parks Canada team, to whom we extend our grateful thanks. With their help, we hope that Street View imagery in Google Maps of our national parks and national historic sites will help Canadians explore our country as never before and open a window into the beauty of Canada to the world," said Mr. Aaron Brindle, Communications & Public Affairs, Google Canada.

Next year, Google and Parks Canada will continue their work to capture even more places and add the final touch to this gallery of breathtaking images. Through this initiative, Parks Canada allows Internet users to dream as they take free virtual visits, offering unique opportunities to learn more about its protected sites as well as connecting Canadians together and giving them a taste to travel to extraordinary destinations.

Parks Canada works to ensure Canada's historic and natural heritage is protected and, through a network of 44 national parks, 167 national historic sites and four national marine conservation areas, invites Canadians and people around the world to engage in personal moments of inspiring discovery at our treasured natural and historic places.

For more information, please visit