Wireless customers can now support their favourite charities with text message donations

The Mobile Giving Foundation Canada Partners with Videotron

OTTAWA, June 28, 2011 /Canada NewsWire/ - The Mobile Giving Foundation Canada (MGFC), in collaboration with the Canadian Wireless Telecommunications Association (CWTA), is pleased to announce a new partnership with Videotron that will offer customers of the wireless carrier the opportunity to support registered charities through text-to-donate initiatives. Videotron customers can now respond to a registered charity's call-to-action by texting a specific keyword to an assigned five-digit number to donate either $5 or $10, depending on the type of campaign. The amount donated by text will be charged to the donor's wireless phone bill, and is billed as a tax-exempt transaction. The carrier then remits 100% of the funds collected from mobile donations to the MGFC, who in turn remits 100% of this amount directly to the registered charity. Donors can also obtain official receipts for tax purposes by contacting support@mobilegiving.ca.

"Videotron is very pleased that this partnership can end up helping so many causes and so many Canadians," declared Videotron's Mobile Marketing and Product Development General Manager, Marie Ginette Lepage. "We today live a life of choices, and with these kinds of partnerships, we are able to offer support, as well as touch and help so many people."

"On behalf of the Mobile Giving Foundation Canada, I extend our appreciation to Videotron for their efforts in providing this new mobile channel for their customers to support their favourite causes," said Bernard Lord, MGFC Chair and CWTA President. "Canadians have overwhelmingly embraced the power of mobile giving, raising hundreds of thousands of dollars for more than 100 registered charities in the past year alone."

For more information about the Mobile Giving Foundation Canada, visit www.mobilegiving.ca.

About the Mobile Giving Foundation Canada

The Mobile Giving Foundation Canada (MGFC) was founded in 2009 to create a "mobile giving channel" that empowers non-profit organizations and donors. MGFC provides the organizational layer, operational guidelines and technical infrastructure for registered charities and donors to use the incredible power and convenience of mobile technology. The mobile giving channel gives Canadians a simple and immediate way to respond to appeals from worthy causes and have their donation charged to their wireless phone bill. 100 per cent of the donation is then remitted to the designated charity. Mobile giving campaigns are supported by Bell, Fido, Koodo, Rogers, Solo, TELUS, Videotron, Virgin Mobile and WIND Mobile. For further information, please refer to the MGFC Web site at www.mobilegiving.ca.