Well.ca brings innovation to Canadian e-commerce with unveiling of product subscriptions

Canadian consumers say good-bye to 'oh no' moments with web service that keeps their household shelves stocked with their favourite brands and essentials

TORONTO, August 30, 2012 /Canada NewsWire/ - After making a big splash with Canada's first Virtual Store, Well.ca is bringing a new level of user experience to its customers, making shopping online easier and more intuitive with product subscriptions.

The Well.ca subscription service allows consumers to subscribe to their favourite products and have them delivered, free, in weekly or monthly intervals. Consumers can stop or edit subscriptions at any time from their profile page which also lets them see all future orders and delivery dates.

"Well.ca is constantly striving to bring the future of shopping to Canada and we think product subscriptions are a big step in that direction," said Ali Asaria, founder and CEO of Well.ca. "With subscriptions and free shipping on every order, Well.ca is the perfect way for busy consumers to make sure they always have their staple kitchen, bath or baby products."

The subscription service is ideal for Canadian shoppers who regularly purchase the same products and allows them to lock in initial special offers from initial purchase for the length of their subscriptions. Data from Well.ca internal sources shows that 25% of customers purchased the same brands and products multiple times each year.

"We are seeing that consumers are really taking advantage of subscriptions to make sure they don't run out of the things they need most," Asaria added. "So far, the most popular subscription items have been personal care products, oral care, vitamins and diapers."

The subscriptions tab can be found front and centre on the newly redesigned Well.ca website which provides a fully optimized experience on any tablet or smartphone. The site also features a full visual refresh that highlights product images and a new floating shopping cart which makes keeping track of purchases easy and efficient.

For more information, or to check out the new features, please visit Well.ca

About Well.ca:

Well.ca is the largest health, baby and beauty e-commerce retailer in Canada with offices in Guelph, Toronto and Waterloo. Founded in 2008 by Ali Asaria, Well.ca carries more than 50,000 health, beauty, personal care and household products and offers free shipping to almost all Canadians. Well.ca focuses on giving customers a simple and hassle-free shopping experience and provides a personalized touch to each package shipped. Well.ca was recognized by Deloitte as one of the Technology Fast 50 Companies to Watch and Ali Asaria was a finalist in Ernst and Young's 2011 Young Entrepreneur of the Year awards.